Timber chief looks for greater market share

8 September 2009

The chief executive of the Timber Trade Federation, has urged the timber industry to grab market shares as the economy moves out of recession.

Writing in his blog John White says: "The worst of the recession is over and restructured businesses, with an eye on cost and sensible investment plans are going to do well.

Particularly so in the timber industry. As I have said many times before wood is the material of the age, principally because of its environmental benefits. That is why the CO2 message will dominate the promotion of wood."

"As we climb out of recession this is the time to invest in growth. Not yesterday, not tomorrow, today. The timber industry can increases the per capita consumption of wood significantly in this country if we pull together. Everyone in the industry now has the chance to do that."