Living forest billboard in North West

The North West of England has become home to what is believed to be a world’s first - the Green Billboard - a new and natural alternative to billboard advertising that can reduce noise pollution and boost tree coverage.

Made from a living, growing hedge of native willow trees, the Green Billboard has been planted at Birkenhead’s new community woodland in Bidston Moss – a 68 hectare site developed as part of multi-million pound Northwest Regional Development Agency (NWDA) and Forestry Commission (FC) regeneration scheme, Newlands.
 
Measuring 30m long by 2.5m high, the Green Billboard is located on the site of a former Mersey Waste Disposal Authority landfill that has now been transformed into a community green space with the aid of £2.7 million regeneration fund. Alongside a wide range of environmental improvements that have taken place on the site, the Green Billboard boosts the area’s environmental credentials and creates a visual highpoint for the local community.
 
Visible from the M53 motorway (junction 1), the sustainable billboard displays a message from the NWDA and Forestry Commission to the thousands of motorists who use the major transport route to and from Liverpool.
 
The message states: One tree every ten seconds – every ten seconds a new tree is planted in England’s Northwest, helping to deliver a greener region.
 
This reflects the commitment of the NWDA, the Forestry Commission and a wide range of regional partners to deliver increase tree planting and other environmental improvements across the region.
 
Unlike traditional outdoor advertising mediums, the Green Billboard offer advertisers a low-carbon option that enhances the local landscape, can be an attractive medium to screen development works and makes use of the trees’ sound absorbing qualities to confine noise levels.